Starting your digital content marketing journey can be a bit of a hassle if you do it all by yourself. As you go on, you’ll discover that there’s actually more to tackle than just writing and posting blog content. You’ll have to go beyond blogging if you want to move farther in your journey. Why not put together a small team to help lighten your burden for the long run? With the right people having the proper skills, you’ll get where you want to be in no time. put together a short list of key roles to fill when starting your first ever content marketing team. Here they are:

  1. Blogger. Writing several blog posts for various niches will take up a lot of your time. Delegate this role to one or two individuals for starters. It will make you focus your energy to more management-specific tasks. It is vital that you hire someone who is knowledgeable of WordPress or other blogging platforms, plug-ins, and tools. It can save you a lot of time if won’t have to train your new hires to do blogging tasks. Most importantly, your blogger should be able to write authentic and compelling posts.
  2. Long-Form/Premium Content Creator. While a blogger will focus on blog management alone, your long-form content creator will concentrate on creating more important projects. These projects are vital since they can significantly level up your content marketing journey. Your target audience will appreciate long-form content because they’re more informative and trustworthy. As a result, your brand will have more online visibility and customers will have the impression that you’re an expert in the industry. Long-form content could be in the form of e-books, whitepapers, case studies, website articles, infographics, how-to guides, and etc.
  3. Social Media Manager. Your social media manager will be the one responsible for reaching out to your target audience. This is a vital tool for brand promotion as this will enable you to reach out to a new audience. There are a lot of social media platforms nowadays. You just can’t afford to manage them all one by one given all the other tasks you’ll have to do in promoting your brand. Delegate the social media management to another individual to lessen your work load and focus on other equally important marketing projects.
  4. SEO Specialist. Another very important task in content marketing is search engine optimization (SEO). You’ll need to do optimizations both on-site and off-site. You’ll have to review, analyze, and make constant changes or updates to your websites to ensure they’re optimized for search engines. Not only that, you also have to monitor keyword rankings, site traffics, clickthrough rates, and the latest SEO trends. If those tasks don’t sound strenuous enough, you may choose to do them yourself. But, if you’re already juggling with various tools, seeking the help of an SEO specialist might just do you good.
  5. Designer. A design can make or break the promotion of your brand. Hence, it has to be authentic enough. It also has to appeal to the emotions of your audience. If you’re fond of this task or if you are skilled enough, then go ahead and design to your heart’s content. However, if you’re not really that skilled in this filled then it is ideal that you hire a designer to do the job. Choose someone who is creative enough to think out of the box and who can work with minor supervision. A good designer has the ability to bring life to your brand.