A 2016 statistics from Inc.com revealed the top ten most effective strategies for content marketing. Some of these strategies are not even commonly used. It is sad to note that there are companies who are still overusing tactics that no longer excite the target audience. In the words of Sujan Patel, co-founder of ContentMarketer.io, “Marketers aren’t paying attention to what is effective.”
Here are the top ten most effective strategies for content marketing.
- In-Person Events. Don’t stop building a good brand offline. Your target audience will appreciate it if you reach out to them at a personal level.
- Webinars / Webcasts. This type of strategy easily builds trust among your target audience. If you don’t have time to reach out to your customers in person, try involving them through webinars or webcasts. Gather your leads. Set appointments. Promote your product online. Turn attendees into buyers.
- Case Studies. This strategy provides detailed answers to the possible queries of your target audience. Case studies are compiled results from your branding tactics. These results are then written as a documentary content for marketing purposes.
- White Papers. These are informative documents that promote or highlight certain features of your brand (i.e. product, solution, or service). They are different from manuals and case studies. White papers are given to customers before a sale.
- Videos. Hilarious, emotional, and interesting videos are often shared all over various social media platforms. Undoubtedly, this is a good way for customers to spread words about your brand.
- Research Reports. This strategy will help reveal your brand’s edge. It gives your company a competitive impression. Research reports involve details like in-depth interviews, customer surveys, opinions, and testimonials. Such details will greatly affect the decision making of your target audience.
- eNewsletters. If you have a good list of leads, let the digital world know about your brand by sending out newsletters via email. It’s a pretty convenient strategy. Unlike traditional newsletters sent by express mail, eNewsletters can contain links to your company’s websites.
- Blogs. Blogging is quite the norm nowadays. People like to read blogs that appeal to their culture and emotions. If the blog post is interesting enough, they will share it all over social media.
- Infographics. These are informative graphics that contain charts, images, and some texts. Resorting to infographics is a relatively easy strategy. People find them highly informative yet hassle-free. Infographics give out details in an appealing, brief, and concise manner.
- Online Presentations. If you can manage to make Powerpoint presentations about your brand, showcase them via Slideshare and SlideBoom. Online presentations are fun to watch and they’re not that common when it comes to digital content marketing. Your target audience will surely like it if you reach out to them in a visually engaging way.